Content Marketing trends that cannot be avoided (Curated Post)

Content Audits, these could be picked up from reading the article, which is going back to previous projects updating them, and using them to evolve your goals and promotion. Next is aligning your insights with human-first narratives that use tech, experts, and sources to reach the niche of your audience effectively. One of the up-and-coming top key performance indicators is clickthrough rates in search which is gained through high-end content that creates memories and grasps consumers' attention. Short-form videos are becoming important as attention spans lessen so using long videos to market your product would be something to draw away from. Finally, cross-platform storytelling is key to getting attention from your audience on a variety of different targeted channels and platforms.

"Updating and repurposing existing content that reflects ongoing and evolving goals is a primary focus for many content marketers, which brands can do by performing a content marketing audit"

I believe this article is important for the modern-day marketer as it gives insights and useful advice that enhances the reader's skills. After reading the article I learned the importance of these trends and will apply them to my knowledge in the marketing world. Content audits seem to be useful as it creates less work but more productivity. Captivating an audience using outside sources is crucial to marketing your product. clickthrough rates are important to know whom you are bringing in and how you can create more attention for your product. Short-term videos are what will drive the market in this new world where people like myself cannot stay focused for a long time. And my last thought is how sharing your content across multiple platforms is what marketers must know to grow and expand their reach.

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