7 Reasons the UFC has Grown as Business
- James Christiano
- Oct 17, 2022
- 2 min read
Updated: Nov 3, 2022
The UFC is one of the most watched sports in America and its popularity should be no surprise.
1. Dana White
Without Dana White, the UFC wouldn't be where it is today. Since he joined in 2001 Dana White put himself out into the world through publicity and promotion. In chapter 8 we know that advertising should involve creating awareness… Dana was no amateur to this as he matured and guided the UFC to the powerhouse as a successful promoter.
2. The fighters
The stories behind each fighter are something that drives fans to root for whom they like the best. These guys go into the octagon not only representing themselves but sometimes an entire nation. The fighters in the UFC are very expressive, ego-driven, and hype-driven as celebrities of the sport.
3rd. Sports betting (Most Important)
The world of sports betting is crucial in modern-day sports for growth. MMA is not new to this and since 2011 the money gained in the sport has made fighters like Connor McGregor the highest-paid athlete.. so who wouldn't bet on that. Betting is so popular with the UFC because the unpredictability and different possible outcomes allow bettors to make up a bunch of spread bets. Lastly, the UFC’s odds are usually so large that bettors could make huge cashouts if they hit.
4. the diverse competition and accessibility of MMA worldwide
While MMA is the third most popular sport in the world it's no shock that 85% of the audience is outside the USA despite it being predominantly held in American venues. The different number of countries producing fighters allows for the most grasping stories and moments. These benefits of the sport draw viewers as well as fighters of different races, religions, sizes, sexual orientations, gender, and beliefs all around the world. 5. Accessibility
Non-pay-per-view fights are streamed for free on your espn+ accounts and for pay-per-view fights, you pay through the app thus generating revenue for the UFC and ESPN.
6. Social Media Presence
ESPN also promotes the UFC through its social media apps as well as a ton of other sports highlights accounts and services posting about the UFC. 7. TUF
The Ultimate Fighter is a UFC TV series that has up-and-coming fighters in a tournament until only one remains where the winner gets a UFC contract. The article claims that “The Ultimate Fighter truly revolutionized sports promotion and television, humanizing the athletes like no other sport had. It was so successful that many credits the season one finale, Griffin vs. Bonnar, with saving the early UFC” This is crucial information because the UFC gained its success heavily through this.
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